Keep Focused and Expand your World !
It is important for an airline and its management to have a clear idea of its purpose, its competence, and the value of what it is offering to clients and customers. With the Covid-19 crisis, a recent research by the Harvard Business Review outlined that 85 percent of executive leadership teams spend less than one hour per month discussing strategy, and 50 percent spend no time at all. This is quite astonishing, since in troubled time it is important to provide a clear strategy to your partners, stakeholders, and clients on how you are going to address the crisis, and what will be your strategic focus for a sustainable future.
At Predictive Mobility for example, we always were truly clear on our strategy aiming to build the first integrated marketing planning solution (scheduling, network planning, market intelligence dynamic pricing and revenue management), leveraging our innovative technology, our large aviation expertise, and our focus on value. Value from our solutions, with innovative features and functions, value delivered thanks to our research and development focus, value from our continuous enhancement program, and value from our proximity with our clients. In 2020 we delivered upon our value, being elected in the Top 10 Big Data Providers worldwide and nominated the Innovative Company of the year in Cyprus, but also delivering every other month significant enhancements to our AIR.PM, and our new Fare Benchmarking Module. As a results, not only did all our customers continue working with us, but also three new airlines are now member of our client community! We also signed our partnership with the Canadian consulting firm AviaPro.
Our objective here is not to boast on our achievements, but rather to highlight the benefit on having a strategic focus, to lead your airline to its greatest competitive advantage, by aligning your company and your clients on the key benefits you deliver to them. Our Market Intelligence module allows you to analyze in detail worldwide traffic, revenue, and schedule of your competitors, and evaluate potential strategic scenarios. We believe, as the aviation market is on its recovery path, that it is time for you to Keep Focused and Expand your World!
